Monday, April 23, 2018

KFC Hope Run 2018 using rfid to track bibs

KFC Malaysia's fund-raising drive, 'Add Hope 2017', has raked in RM4.2 million funds, the highest record over the past 11 years running, says QSR Brands Holdings Bhd Chairman Datuk Kamaruzzaman Kassim.

"No words can fully express my gratitude for the generosity shown by our fellow Malaysians. With your donations, we are able to distribute the contribution," said Kamaruzzaman, who is also Chief Executive of Johor Corporation in a statement.

"Let us continue to work together with KFC Malaysia and push this effort to greater level in the coming years so that more deserving families can be aided and benefit from the funds," he was quoted as saying at a finale event at Dataran Perbadanan Putrajaya recently.

Gracing the occasion were Permaisuri Johor, Raja Zarith Sofiah Sultan Idris Sultan Idris Shah, who is also the Royal Patron of Add Hope Malaysia and Tunku Mahkota Johor's royal consort, Che Puan Khaleeda Bustamam.

Add Hope Malaysia said in a statement the annual initiative took off in June last year, with funds raised through the sales from KFC's Add Hope Meal sets, online donations as well as donation boxes placed at KFC counters across Malaysia.


Runners were given bibs with rfid tags so that the runners were able to track those racing to the finishing line. Rfid readers were place near finishing line connected to hardware as well. Much more easier compare to tracking 2D barcodes, don't you agree?


Pricing for RFID labels

https://www.digikey.my/product-detail/en/avery-dennison-rfid/700067/1543-1052-ND/5135122