Listed below are 14 examples of how businesses use QR Codes in Malaysia:
1. Customer experience
In 2018, Shell Malaysia launched its first Shell Select convenience outlet. It aims to enhance customer experience by:
- Making outlet accessible at any time of the day
- Offering cashless payments
Besides using credit card and debit card, customers can also make payments using BingoBox mobile app.
With BingoBox mobile app, customers need to scan a QR Code on the app. And then they can place their items on check-out counter to know the total payable amount.
2. Sabah Road Safety Department
In Nov 2016, Sabah Road Safety Department and Shell used QR Codes to spread awareness on road safety in the Malaysian city of Sabah. The QR Code launch marked World Day of Remembrance for Road Traffic Victims.
“We hope the awareness would bring the number of accidents in Sabah to a minimum,” he said, adding that the QR code will also provide a list of emergency numbers.” – Herdiansah Abdul Karim, Director, Sabah Road Safety Department
On scanning the QR Code, users could view tips for safety compliances at petrol stations. Besides this, the QR Code also linked to seven road safety tips to reduce accidents.
The department has also engaged taxi companies to install QR Codes in cabs. Tourists can scan the QR Code to learn about road safety and also get emergency contact numbers.
In 2017, Volcano Nameplate, a company based in Malaysia planned to launch security number with QR Codes to curb counterfeiting.
3. Education
Taking a cue from their counterparts in India, Malaysian schools are set to adopt QR Codes.
In Nov 2016, teachers from Zilla Parishad school, Pune held a QR Code education workshop. Teachers from Malaysia and Thailand learnt how to use QR Codes in textbooks.
Adding QR Codes to textbooks makes learning more interactive and increases student engagement.
4. Malaysian Ministry of Science, Technology, and Innovation (MOSTI)
In 2016, MOSTI partnered with MIMOS Berhad, Malaysia’s national R&D center to add QR Codes on durian boxes. Durian is a South Asian fruit popular in Malaysia and Indonesia. The Musang King variety of durian is considered the best and is popular in China. The QR Code initiative, a part of an agricultural drive is to avoid the fruit’s counterfeiting in China. Customers can scan the QR Code to check the fruit’s authenticity. The QR Code leads to a website with information such as:
- Where the durian came from
- Details on its packaging
- Certification from health agencies
Addition of QR Codes to boxes has increased durian’s sale in China by 20%. The QR Codes also allows retailers to track number and location of scans.
5. Secretariat for the Advancement of Malaysian Entrepreneurs (SAME)
In Aug 2016, SAME announced a financial roadshow in Malaysia. The roadshow featured SAME’s Malaysia QR Code. This was to promote QR Code as an effective marketing tool.
6. Double A
In 2016, Double A, a paper manufacturer, launched the 1Dream1Tree app in Malaysia. The app helps users plant paper trees in support of the environment. Using the app, users can scan the QR Codes posted on the packaging of Double A’s paper. Users are then directed to a website where they can activate planting of a Double A paper tree.
By Aug 2016, Malaysia donated 7,759 trees using the app, making it the highest donor in the list.
7. WatchUs
Three friends, Muhammad Adrian Wong, Mohd Hafizuddin, and Muhammad Azlan Shah have developed WatchUs. WatchUs is an emergency response app developed on iOS. It comprises three mobile apps that connect citizens to many emergency teams.
The app shows information such as:
- GPS coordinates
- Estimated time of arrival to hospitals
- Real-time pre-hospital information (videos, pictures, and EKG results)
The app’s developers also plan to help victims using QR Codes that can unlock an e-locker.
8. Webe 850
In May 2016, Webe 850, a telecom and wireless broadband provider, organised a QR Code treasure hunt. The company posted several QR Codes across Malaysia. Users had to download the Webe 850 Android app and scan these QR Codes. Besides lifestyle vouchers and free taxi rides, the extravagant prize list included:
- One week stay with three friends on a private island
- A week long stay at a castle in UK
- 365 smartphones
- RM 500,000 in cash
The company also set up a giant QR Code maze which contained 12,000 QR codes. Participants got 60 seconds to scan as many QR codes as they could. Each QR Code linked to a gift for the participant and could be scanned only once. Gifts included discount vouchers and smartphones.
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