Thursday, April 17, 2008

Smartphone marketshare

The statistics were interesting, but I had also asked people to share the reasons they bought a smartphone in the first place, and whether they liked their current model. Most people did in fact like their current phone. The Windows Mobile users probably grumbled the most about their devices, but still, more than half of them were happy with their experience.
Most people bought their smartphones because they wanted to access e-mail, Web browsing, and telephone calls on a single device, as might be expected. I had thought going in to this survey that most respondents would mostly be using their phones for business, but an overwhelming number of people said they used their devices both for business and pleasure.
The BlackBerry users might have obtained their phone to check their corporate e-mail, but that doesn't mean they don't check sports scores in between meetings, or plot directions to the campground on the weekend. This will be the next big source of growth for smartphones, devices that can balance multimedia consumer desires with business needs. People aren't going to want to carry multiple devices for fun and work: that's why they got a smartphone in the first place. Iphone -here i come, baby!

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