QR codes of Advertising

The bar code industry has been observing the evolution of QR (Quick Read) tags and what it means for the business with mixed feelings. While the standard has existed for years, it hasn’t really had much potential before the advent of mobile phones with respectable cameras. The revolution has actually already started, quietly, in the Land of the Rising Sun. Japan, in its trendsetting fashion, started embracing the QR tag as a mass marketing tool around 2005, and its use has exceeded all expectations, reaching a baffling 42% penetration in the consumer market in 2008. Even Microsoft has jump into the QR bandwagon...Picture of Pepsi QR Ads.