Mobile barcode scanner for Halal market

GS1 is trying to enable easy access to the product information from one-dimensional barcodes available on product packaging and to simplify the fragmented environment of two-dimensional barcodes. In addition the aim is to ensure that the majority of mobile phones include software for reading barcodes. The mobile barcode can be also used for information about a product’s origin. A “halal checker” in Malaysia enables customers to scan the barcode on a package of meat to ensure it is real halal meat. In October, one of the most paid-for applications on the iPhone App Store was RedLaser, a barcode scanner for iPhone.

It enables users to scan any barcode and the application immediately provides product information and online prices. There are examples that prove barcode scanning through mobiles offers great opportunities for retailers, food and household goods producers and consumers. Japan and South Korea have developed local standards, and have the most advanced markets for mobile barcodes; with more than 70 percent of consumers in Japan having used their mobile phone to scan a barcode.